Latest news

Deli Kitchen sourdough - pattern background

Deli Kitchen taps sourdough boom with new wraps and flatbreads

2026-07-06T11:43:00+01:00

Wheat & Rye Sourdough Flatbreads and Sourdough Chargrilled Wraps are free from artificial preservatives and palm oil

Mr Whippy - L-R (back row) Bilah Ahmad, Steven Page, Jason Roome, Paul Macnish, Tom Hunt, Joe Sealey, Michael Jackson and Arfan Ijaz; (front row) Cheryl Fletcher, Mr Whippy, Jacqui Jackson and Lucy Brooke.

Strategic hires unveiled at Mr Whippy ahead of £15m doughnut factory launch

2026-07-06T09:06:00+01:00

Treats brand has made a raft of senior appointments, including baking industry veteran Jacqui Jackson as head of NPD, as it gears up to open its new Sheffield facility later this summer

I.T.S - Matcha Pistachio Cake - 2100x1400

Pink guava and mango habanero among flavours driving sweet bakery NPD

2026-07-03T11:44:00+01:00

From pink guava, fig & honey, and mango habanero, new analysis of social media mentions has highlighted growing trends for more adventurous flavour combinations in sweet bakery

Getty Images - 1249753519 steven hatton

British Regenerative Farming Week unveiled amidst rise in nature-first practices

2026-07-03T09:48:00+01:00

The new annual campaign has been created to celebrate, support, and accelerate the UK’s regenerative farming movement at a time when 80% of farmers say they have or are planning to adopt regenerative practices

Summer ranges

Pistachio & raspberry patisserie

Sun, scrolling, and sweet treats: top bakery trends for summer 2026

2026-06-10T08:00:00+01:00

Gail's - Cheese, Tomato & Basil Savoury Bun - 2100x1400

New summertime bites rolled out by Bakery 79, Costa, Gail’s, and Paul Bakery

2026-06-17T11:09:00+01:00

Dunked N Loaded Custard Creams

Loaded doughnuts, cookie cups, and deep-dish pizza: M&S unveils bakery range for summer 2026

2026-05-28T11:39:00+01:00

St Pierre - All Butter Croissant Rolls ham egg - 2100x1400

From brioche to focaccia: new buns, rolls, and bread hit UK market for summer

2026-06-09T14:32:00+01:00

Ainsley Harriott with Cooplands chilli brownies

Cooplands teams up with Ainsley Harriott for spicy summer range

2026-06-04T11:31:00+01:00

Waitrose hot smoked salmon quiche

Scotch egg sandwiches and coronation chicken galore: nostalgia reigns in Waitrose summer range

2026-06-02T08:57:00+01:00

Le Café by Nicolas Rouzaud - Strawberry Sandwich - 2100x1400

Summertime sweetness: new biscuits, cakes, traybakes and more unveiled

2026-05-26T11:14:00+01:00

  • Sun, scrolling, and sweet treats: top bakery trends for summer 2026

  • New summertime bites rolled out by Bakery 79, Costa, Gail’s, and Paul Bakery

  • Loaded doughnuts, cookie cups, and deep-dish pizza: M&S unveils bakery range for summer 2026

  • From brioche to focaccia: new buns, rolls, and bread hit UK market for summer

  • Cooplands teams up with Ainsley Harriott for spicy summer range

  • Scotch egg sandwiches and coronation chicken galore: nostalgia reigns in Waitrose summer range

  • Summertime sweetness: new biscuits, cakes, traybakes and more unveiled

Reports

bakery-market-report-article-image 1

Bakery Market Report 2026

2026-04-28T10:31:00+01:00Sponsored by , , and , By

Getty Image -2248215872 - SolStock - 2100x1400

Bakery NPD Guide 2026

2026-02-25T08:30:00+00:00Sponsored by , , and , By

A selection of lovely looking baked goods

Top Bakery Trends 2026

2025-11-26T09:00:00+00:00Sponsored by , and , Paid for by , By

Inside a lovely looking bakery with loaves stacked on the walls

Bakery Retail Guide 2025

2025-02-26T09:00:00+00:00Sponsored by and , By

  • Bakery Market Report 2026

  • Bakery NPD Guide 2026

  • Top Bakery Trends 2026

  • Bakery Retail Guide 2025

Events

British Baker - Miso Caramel Hazelnut Brownie, Two Magpies Bakery - 3200x1800

Britain’s Best Cake 2026 winner revealed

2026-04-13T17:07:00+01:00

Imma the Bakery - Cantabrian Ugi - 2100x1400

Britain’s Best Loaf 2026 winner revealed

2026-04-14T16:54:00+01:00

A cake decorated to look like a Highland Cow

Full list of Britain’s Best Cake 2026 medal winners revealed

2026-04-17T09:02:00+01:00

British Baker - Pesto, Roasted Pepper & Mozzarella Babka by 31 Mallory Bakery won a gold medal

Full list of Britain’s Best Loaf 2026 medal winners revealed

2026-04-17T10:55:00+01:00

British Baker - Britain's Best Cake 2026 judging 1

Magic sponges and top frostings: photo gallery from Britain’s Best Cake 2025

2026-04-22T10:15:00+01:00

British Baker - Britain's Best Loaf 2026 judging - 210

Caught bread-handed: best moments from Britain’s Best Loaf 2026

2026-04-24T09:30:00+01:00

  • Britain’s Best Cake 2026 winner revealed

  • Britain’s Best Loaf 2026 winner revealed

  • Full list of Britain’s Best Cake 2026 medal winners revealed

  • Full list of Britain’s Best Loaf 2026 medal winners revealed

  • Magic sponges and top frostings: photo gallery from Britain’s Best Cake 2025

  • Caught bread-handed: best moments from Britain’s Best Loaf 2026

Webinar

A blonde, long-haired child eating bread

Webinar: How to bake on strength – enzyme solutions that keep dough in shape

2026-02-12T14:58:00+00:00Paid for by

If you want stronger dough and fewer headaches in real-world production, this session is for you.