All Warburtons articles
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News
The Artful Baker ceases trading due to inflationary pressures
Despite backing from Warburtons, the Dorset-based biscotti brand was liquidated after months of cash flow issues
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Feature
What are the UK’s top bread brands’ tactics for 2024 and beyond?
Discover how Warburtons, Hovis and challengers such as Jason’s Sourdough are handling the inflationary environment and reacting to changing consumer bread buying habits
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Product News
Warburtons unveils Soft Pittas as latest gluten-free innovation
Bolton-based brand reveals significant investments over the next three years to meet demand for ‘versatile and convenient’ free-from products
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News
Free Warburtons crumpet initiative returns to Morrisons Cafés for Easter
A third partnership between the bread and retail giants allows adult and children to receive a free plate of crumpets when asking for Ellen
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News
Warburtons expands fleet with electric trucks and new vans
Four new 16-tonne electric trucks and two electric vans have joined the company’s delivery operations along with 38 new rigid box vans
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News
Bakery in review: the big appointments in 2023
New faces took the reins at major UK bakery businesses and trade bodies in 2023, with Warburtons, Genius and and Nairn’s among them
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News
Bakery firms and retailers pledge support for Coronation Food Project
ABF, Samworth Brothers, and Warburtons are among those to join the food redistribution project, which aims to provide more support to those experiencing food insecurity
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News
Wholemeal labelling: Will plant bakers have to rename loaves?
Industry chiefs have yet to respond after Defra said bread using white flour should not be marketed with the word wholemeal
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News
Morrisons to give away free Warburtons crumpets at cafés
The ‘Ask For Ellen’ initiative, which saw 200,000 portions given out to UK families over the summer, returns for the half-term break
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News
Samuel L Jackson is ‘Mad About The Bread’ in new Warburtons ad
The legendary Hollywood actor becomes the latest famous face to feature in a commercial for the Bolton-based bread brand
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Product News
Warburtons adds toaster-friendly Soft Naans to range
Britain’s biggest bakery brand has invested £400m in innovation over the past decade, with Soft Naans the latest NPD to meet evolving consumer needs
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News
Warburtons operating profit down 43% as inflation bites
Volumes remained strong but commodity inflation and driver shortages dent the bakery giant’s profits for its 2022 financial year
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News
Warburtons and Morrisons to give away free crumpets
Bakery giant and retailer hope the scheme will ease pressure on parents during the school holidays
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Product News
Warburtons extends range with Crumpet Thins
At 61 calories each, the slimmed-down bakery product is presented as an ideal option for those seeking a lighter breakfast or snack
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News
Warburtons appoints new managing director
Mary-Ann Kilby has previously held senior leadership roles at Samworth Brothers
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News
Delivery drivers call for support on missing bread baskets
Bakers Basco research shows 93% of drivers feel they have a responsibility outside of their daily duties in ensuring the safe return of equipment
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News
Warburtons signs new truck deal with Asset Alliance Group
The commercial vehicle specialist will supply the bread giant with 26 new DAF XF 480 tractor units
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News
Warburtons switches bloomer to 100% recyclable packaging
The move follows the launch of the bread giant’s Seeds and Grains range, for which it used fully recyclable paper packaging for the first time
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News
Warburtons accounts show rising costs affected 2021 profit
The bakery giant increased its turnover, but operating profit was down slightly on the previous year due to a combination of Covid-19, costs, and labour shortages
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News
Warburtons unveils additions to gluten free range
The bread brand said its new Seeded Bloomer loaf and Gluten Free Super Soft Seeded Sliced Rolls demonstrate its ‘continued commitment’ to gluten free