Bakels drives multi-seed

Ingredients supplier Bakels is to launch a consumer campaign for multiseed bread in January. The theme is 'Multiseed bread tastes great and it's great for helping to control your weight', and the campaign will be supported by posters, shelf talkers and stickers.
Consumers will also be directed to a special website www.lowgibread.org.uk, which is sponsored by Bakels, and contains information about low-GI diets.
"Our annual consumer campaigns are very popular with bakers who see them as a great way of driving sales," commented general manager Ade Abass.
To take part in the campaign, bakers should either place an order for Bakels Multiseed through their representative or nominated wholesaler and then contact the company on 01869 356400 or email bakels@bakels.com for their kit.