Warburtons has added an 800g Brown Farmhouse Loaf to its range. The new loaf builds on the success of the firm’s White Farmhouse Loaf its 800g variant is the fifth best-selling bread SKU in the UK with sales growth of 34% versus last year (AC Nielsen, w/e 11.7.09). "The new loaf will give people greater choice," said a spokeswoman.

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www.warburtons.co.uk

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