Cadbury adds Bites
- Published: 03 July, 2009
Page 16
Cadbury is launching Cadbury Fudge Bites, extending its presence in the small cake market, said owner Premier Foods. The sponge cake pieces are layered with Cadbury Fudge and covered in chocolate. The Cake Bites range was launched in 2008 and has added £2m to the sector.
"This new addition will drive incremental sales in cake by extending the Fudge brand into that area," said Matt Hunt, head of marketing for cakes at Premier.
RRP: £2.49.
www.premierfoods.co.uk
Bakery Events: Awards, Conferences & Exhibitions
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Events Calendar
- 18 - 19 March, 2010
Food and Drink Federation’s Biscuit, Cake, Chocolate and Confectionery Sector Group annual conference - 21 - 24 March, 2010
Baking Industry Exhibiton (BIE) - 21 - 24 March, 2010
Food & Drink Logistics Show - 22 - 23 April, 2010
Managing Food Safety Incidents and Traceability in the Bakery Chain - 15 - 16 May, 2010
The Bath Coffee Festival 2010 - 22 - 26 May, 2010
SIAB Exhibition
