'Real' bread campaign starts

The brainchild of author and baker Andrew Whitley, the campaign officially launched on 26 November, with a website featuring a 'real' bread finder, to help consumers look up UK bakeries and retailers making and selling 'real' bread. Over 2,000 people had signed up to the campaign before the official launch.

'Real' bread is defined as bread that has been made with flour, water, yeast and salt (optional), no additives, and has been fermented for at least four hours. Bread made only with refined white flour does not qualify. See www. sustainweb.org/realbread.

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