The bakery has signed a one-year contract to advertise its brand on the club’s pitch and stadium, along with a programme of fan and community engagement. The deal launched on 5 March, during Derby’s league game against Huddersfield.
Robert Higginson, chairman of Roberts Bakery, said: “Derby shares so many of our values – they are a family-friendly club that places emphasis on future generations, health and wellbeing.
“We are proud to be a partner and hope that the sponsorship, paired with the growing popularity of our bread products across the region, will further reinforce our position as the UK’s fastest-growing major bread brand.”
Roberts recently signed a deal with Bibby Distribution, which saw it extend its distribution reach.