The new branding will be launched with a refreshed website, and new point of sales material, including posters and bunting which will be provided to participating bakers.
The week will encourage consumers to ‘Love Your Baker’ with a range of activities and events and a competition during the week. There will also be a campaign tour around the company visiting bakeries. Registrations will open later this month.
Now in its seventh year, the week will raise money for Make-A-Wish Foundation UK- the campaigns charity partner.
Hannah Marriage, of W&H Marriage & Sons millers and chair of Craft Bakers’ Week 2015, said: “By taking part craft bakers can both raise the profile of their business at a local level and help promote the industry nationally.
We are also delighted to be once again working with Make-A-Wish Foundation UK and are aiming to raise even more money for this excellent charity. Craft Bakers’ Week has lots to offer bakers and we would urge everyone to get involved.”
Nearly 400 craft bakery businesses took part in the week in 2014, and between them raised £20,000 for Make-A-Wish.
Craft Bakers’ Week is funded and supported by the Craft Bakers’ Association and Scottish Bakers and stakeholders from across the bakery sector including British Baker, California Raisins, CSM, Bakels, Bako, BFP, Dawn, Ireks, Marriage’s, Macphie, Puratos, Reynards and Zeelandia.