Dawn is encouraging bakers to get involved by baking American-style goodies and sharing their bakery pictures for the chance to win some great prizes.
The week forms just part of Dawn’s Authentic American Bakery Campaign – an initiative for high street bakers. Plenty of inspirational recipes are available to download from www.dawnbakery.co.uk from raspberry chocolate pancakes to key lime cookie pie.
Monthly American-themed competitions and giveaways are also on offers as part of the initiative, including gift cards, digital weighing scales and a Muscle Car Experience at Goodwood. Bakers can submit their details to the Dawn website to receive promotional packs that will be sent out closer to July.
Jacqui Passmore, marketing manager UK and Ireland for Dawn Foods, said: “Feedback from last year’s event has been tremendous, with bakers, such as Dean Wright from Wrights of Bedlington in Northumberland and others, reporting incredible sales increases during the awareness week.
"Following the success of last year, we hope that as many high street bakers as possible will take part to really maximise on the popularity of the American-inspired products they have to offer and provide consumers with the all-American sweet treats they love.”
The company is partnering with California Raisins for the week, for the second year.