Sourdough September launched by bread campaigners

21 August, 2014

The Real Bread Campaign is preparing to launch Sourdough September, in a bid to encourage more people to buy bread from independent bakeries. 

The month will consist of sourdough classes and tastings, as well as a competition with Hobbs House Bakery to find whom they will crown ‘King of Sourdough’.

The Loaf, an artisan bakery, deli and café in Crich, Derbyshire will create nine new sourdoughs during the month and Joe’s Bakery in Bristol will run tastings, classes and Q&A sessions around the loaves.

Real Bread Campaign coordinator Chris Young said: “Recently, people everywhere have started finding out what many Real Bread bakers have always known: life’s sweeter with sourdough! For anyone who hasn’t taken the opportunity to try the genuine article yet, there’s no better time than now.”

The campaigners aim to demystify sourdough, and will be concentrating on warning people about what they call ‘pseudough’, marketed as the real thing.

The campaign is calling for an Honest Crust Act to protect shoppers from being ‘misled’.





Site Search

Supplier Webinars 

    Grain for Good: Natural Ingredients for a Fitter Future

    If you have a stake in the future of the bakery industry, and need market and technical insights on natural ingredients, this webinar is a must.

    Insights from the Bakery Market Report 2014

    On demand Web Broadcast: British Baker presents expert opinion and discussion on the retail bakery market, offering an insight into its  Bakery Market Report.

Reports 

Technical Papers 

Events Calendar

Poll

With bite-size portions going mainstream, will you be downsizing any of your products?

  • Yes
  • No

Facebook

Twitter