Patisserie Valerie buys Paul’s transport outlets

05 March, 2013

New Patisserie Valerie site in Marylebone station

Patisserie Valerie has acquired seven sites based at London railway stations from rival retail bakery business Paul.

The Birmingham-based BB75 retailer, part of Patisserie Holdings, revealed it had taken over the former Paul sites, previously operated on a franchise basis with contract caterers Elior, on 1 March.

It includes locations such as Euston, Marylebone, Paddington, Waterloo and Victoria, in addition to two outlets in St Pancras.

Paul May, chief executive of Patisserie Valerie, said: “The inclusion of these new takeaway stores in seven prime locations in London is a significant development for us as a company, as it will see thousands of visitors who are not familiar with the Patisserie Valerie brand now being introduced to the fantastic, freshly made products on display at our stores, on a daily basis.”

Patisserie Valerie, owned by Risk Capital, said it had increased its estate by over 50% in the last two years, with more than 100 shops and the launch of its first site in Scotland during the last 12 months.

May added: “The last 12 months has seen some significant achievements for us. Incredibly, despite being in a time of economic crisis, we have continued to bring investment and new jobs to the UK’s high streets, and reaching this milestone is a brilliant achievement.”

Patisserie Valerie saw turnover rise by almost a quarter to £49.5m in the year to 30 September 2012.

Read more about the move in British Baker's 8 March issue of the magazine.





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