National Craft Bakers' Week

National Craft Bakers’ Week
June 7th - 12th 2010

Full details for the 2010 National Craft Bakers' Week coming soon

> Teacher Resource
> Help for Craft Bakers
> 'The Shop That Never Sleeps' videos

2009 Event
The first-ever National Craft Bakers’ Week took place from June 8-13 2009. The theme for 2009 was ‘The Shop That Never Sleeps’, which highlighted the craft production process and all the work that goes into making the delicious products that appear on the bakers’ shelves every morning.  The activity is spearheaded by the National Association of Master Bakers (NAMB) and has been developed with a group of key industry companies: Bako, Bakels, Bakemark, BFP Wholesale, British Baker magazine, California Raisins, Macphie, Marriage’s, Puratos, The Reynard Group and The Scottish Association of Master Bakers.

A PR campaign communicated the important commercial and social role that craft bakers have in their local communities. All craft bakers, no matter what their size or location, were being encouraged to take part and support the Week. A PR press kit was distributed by British Baker with point-of-sale material and advice on how to promote participation.

National Craft Bakers' Week was also promoted to 22,000 state and independent primary schools. The message to schools is to watch the specially produced video 'The Shop that Never Sleeps'  posted on this website about the craft of bread, cake and pastry making;  to use the teachers' notes that have been written to tie in the the National Curriculum, and access the special bakery story put together to plan a lesson. The aim is to encourage schools and craft bakeries to link together to show children how the bread and cakes are made.

Craft bakery products have low or no food miles and craft bakery shops provide good service, excellent product choice,  and have the ability to respond quickly to emerging trends and consumer's requests.

The time has come for bakers to show how essential they are to their communities and the range of products they can offer - fresh every day..

Sponsored by: