Cadbury in-store

Each pack contains two full-sized donuts covered in Cadbury milk chocolate and chocolate pieces. The packs retail at 79p and are on sale in Tesco stores, with a roll-out in Asda stores imminent.

The product will be sold in in-store bakeries where few branded products are on offer, but doughnuts are the best-selling products, says marketing manager Matt Godbold.

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