Peter’s Yard crispbreads launch in Selfridges

The firm has gained 100 listings with retailers in the 12 months since its first retail listing in the UK, with Fortnum & Mason, and has said it is dealing with “spiralling demand” from specialist retailers.

Wendy Wilson-Bett, co-founder of Peter’s Yard, commented: “We are so pleased with the response we have had and are happy to have built strong working relationships with our current stockists.

“Peter’s Yard is very much a ‘word-of-mouth’ experiential brand for people looking for something a little different, so we also understand the importance of innovation and have several recipe and pack developments planned,” she added.

Made to a traditional Swedish recipe, the crispbreads contain all-natural ingredients, including sourdough, fresh milk, rye flour, whole wheat flour and honey.

They are available from specialist food outlets, including: Harrods, Lewis and Cooper, Weetons and farm shops such as Hollies, Secretts and Cheshire Smoke House.

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