Taking the biscuit
Capitalising on the growing trend for ‘retro’ comfort food, ingredients supplier Macphie has launched a new Shortbread Mix. Shortbread has a long history, but Macphie says it has updated the Scottish delicacy for the 21st Century.
Macphie commercial director Ian Wolfenden says: “Datamonitor’s Everyday Self Indulgences report identified that around 45% of indulgent treats can be associated with stress relief.
Simplicity and tradition are driving the ‘comfort’ trend and many people are seeking traditional favourites with a twist. Macphie Shortbread Mix has been developed as an indulgent treat that is reminiscent of the past. It produces shortbread with a home-baked appearance, a creamy flavour and a satisfying crunch.”
Macphie Shortbread Mix can be prepared in under five minutes and can be cut or moulded into a variety of shapes including fingers and petticoat tails.
To celebrate the launch of Shortbread Mix, Macphie is offering a free 12.5kg bag of Macphie Shortbread Mix and bottle of single malt Old Glenbervie Scotch whisky to the first five readers to answer the following question: Which country does shortbread originate from? Send answers on a postcard to Macphie Shortbread Mix competition, Macphie of Glenbervie, Stonehaven, AB39 3YG.
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