Taking the biscuit
Capitalising on the growing trend for ‘retro’ comfort food, ingredients supplier Macphie has launched a new Shortbread Mix. Shortbread has a long history, but Macphie says it has updated the Scottish delicacy for the 21st Century.
Macphie commercial director Ian Wolfenden says: “Datamonitor’s Everyday Self Indulgences report identified that around 45% of indulgent treats can be associated with stress relief.
Simplicity and tradition are driving the ‘comfort’ trend and many people are seeking traditional favourites with a twist. Macphie Shortbread Mix has been developed as an indulgent treat that is reminiscent of the past. It produces shortbread with a home-baked appearance, a creamy flavour and a satisfying crunch.”
Macphie Shortbread Mix can be prepared in under five minutes and can be cut or moulded into a variety of shapes including fingers and petticoat tails.
To celebrate the launch of Shortbread Mix, Macphie is offering a free 12.5kg bag of Macphie Shortbread Mix and bottle of single malt Old Glenbervie Scotch whisky to the first five readers to answer the following question: Which country does shortbread originate from? Send answers on a postcard to Macphie Shortbread Mix competition, Macphie of Glenbervie, Stonehaven, AB39 3YG.
What do you think will be the biggest snack products in the bakery category this year?
- 20 - 22 May, 2008
Bakery China - 21 - 22 May, 2008
Caffe Culture - 03 June, 2008, 16:30 - 21:30
Introductory Bread Making Course - 10 June, 2008 - 11 June, 2008, 20:30
Patisserie for Beginners - 15 - 16 June, 2008
Speciality & Fine Food Fair - 18 - 20 June, 2008
52nd World Food Business Summit
