Better-for-you fruit flapjacks
BakeMark UK (Wirral, Merseyside) has launched a new flapjack in response to growing consumer demand for ‘better-for-you’ snacks.
Combining cranberries, sunflower seeds and oats, the fruit flapjack offers a healthier ingredient list than traditional snacks, says the company.
Supplied ready-to-bake, the flapjacks are quick and easy to prepare, ideal for high-volume foodservice and retail applications, says BakeMark.
Vera Malhotra, head of marketing at BakeMark UK says: “By offering a luxury fruit and seed-packed product that does not compromise on snack satisfaction, bakers can shrug off the ‘worthy but boring’ image traditionally associated with healthy products and combine indulgence with a better-for-you proposition.”
The flapjacks are also available in a Belgian milk chocolate version for the ultimate sweet treat, says the ingredients and finished products supplier.
What do you think will be the biggest snack products in the bakery category this year?
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