Serving up bigger soup sales
The New Covent Garden (London) range comprises a choice of nine 2kg soups, available from selected wholesalers and chilled food distributors.
In addition to traditional favourites such as carrot & coriander and leek & potato, the company provides seasonal varieties including winter vegetable.
New Covent Garden also supports bakeries with a range of point-of-sale material, such as posters and other branded communication materials.
Now the company is planning to go one step further by making its first ever five-litre New Covent Garden branded soup kettle available to bakeries.
The kettle is currently on trial in dozens of outlets with a national motorway service station chain and the initial results, according to New Covent Garden, are “very encouraging”, with significant sales increases reported.
- 07 - 09 September, 2008
Speciality & Fine Food Fair - 15 September, 2008
The 2008 Baking Industry Awards - 17 September, 2008
Manufacturing performance masterclass - 20 September - 05 October, 2008
British Food Fortnight - 21 - 23 September, 2008
SIGEP USA - 26 - 27 September, 2008
Lunch!
