Baking Industry Alternative Awards

And how is it going to achieve this lofty goal? "The Really Sensible Trading Company is targeting the Christmas market with a range of thermally insulated cafetières in a striking 'jazzy' red colour." Yes, gone will be the days when the joys of Christmas are dampened by having something as spirit crushing as a blue cafetière on the table or - heaven forbid - a glass one. It added: "The range of insulated cafetières has injected new life into the cafetière market and is really beginning to catch the imagination of the public."

We weren't aware the cafetière market was in such a parlous state that it needed reviving, so we're happy to give it a boost.

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