Helping kids to feel good
- Published: 05 September, 2008
Page 18
The Feel Good Drinks Company is launching a new range of soft drinks aimed at kids. The fruity range, called Feel Good Kids, will initially feature Raspberry, Strawberry and Blueberry; Orange, Pineapple and Banana; and Blackcurrant, Apple and Grape varieties.
The 250ml bottles are made of 2/3 juice and 1/3 water and contain no added sugar.
"There's currently a massive gap in the kids market for an offering that ticks all the boxes with mums and kids," said marketing director and co-founder of The Feel Good Drinks Company Steve Cooper. "Feel Good Kids directly fills this space."
The launch plan includes sampling, digital, in-store point of sale and an intensive PR campaign.
RRP: £1.20 http://www.feelgooddrinks.co.uk
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