Singapore firm plans foreign foray
Singapore-based bakery retailer BreadTalk plans to open around 800 more stores around the world over the next three years. The company, founded in 2000, currently owns 83 BreadTalk and Toast Box shops and 118 franchised outlets worldwide.
"Our goal is to increase our presence to 1,000 outlets by 2011. This includes both owned and franchised outlets," said Joyce Koh, senior vice-president of brand development. "This goal will be achieved through opening stores in new cities in the existing overseas markets, as well as looking at new countries for expansion in Europe and the Americas."
BreadTalk has more than 20 outlets in Singapore, and has franchisees in Asia/Pacific, south Asia and the Middle East. Each shop has an open-plan glass-fronted area where customers can watch bakers preparing a range of breads and cakes.
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