Gatorade revamp
- Published: 13 June, 2008
Page 18
Brand owner PepsiCo International has got Ziggurat Brands to redesign the packaging for Gatorade for its first scale launch in the UK. The refreshed packaging has been designed to emphasise the brand's sports performance benefits.
The new design shows an athlete racing up an LED graph to demonstrate the phased introduction of Gatorade's ingredients. The label says that it contains no artificial flavours, colours or sweeteners.
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