Ryvita limbers up with the launch of Limbos
- Published: 30 May, 2008
Page 18
Ryvita has added a new snack to its range for the more health-conscious consumer. Ryvita Limbos are available from May and come in both single and multi-pack formats. The crispy baked snacks contain 90% less fat than regular crisps and around 70 calories per bag.
"We wanted to develop an alternative that would take baked snacks to a new gold standard level," said Nigel Helms, Ryvita's marketing director.
Limbos contain 82% wholegrain and are made with 100% British wheat. They are available in Cheese & Onion, Salt & Vinegar and Smokey Bacon flavours.
RRP: single bag 49p, multi £1.69
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