Coca-Cola UK's sales pitch

Retail at 0.95 ex VAT: £194.04

Cost at £7.99 per case: £79.90

Profit: £114.14 per week

Projection - 20 cases

Retail at £0.95 ex VAT: £388.09

Cost at £10.99 per case: £219.80

Profit: £168.29

What it's worth

1 outlet = an extra £2.8k per year profit

5 outlets = £14k

10 outlets = £28k

20 outlets = £56k

40 outlets = £112k

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