Knotts secures cross-border deal
Award-winning Northern Ireland bakery Knotts has made inroads south of the border by securing a contract to supply its range of premium, quality "pound" cakes to Donnybrook Fair, a major retailer in Dublin.
Andrew Getty, one of the four proprietors of the Newtonards-based bakery, told British Baker that its links with Donnybrook were based on a commitment to provide high-quality cakes. "We have a commitment to freshness and are not interested just in volume and making products with a long shelf-life and Donnybrook Fair shares the same outlook," he added.
The contract to supply a variety of "pound" cakes, including lemon and ginger, Madeira and lime and coconut is the bakery's first outside Northern Ireland. The cakes are on sale at Donnybrook Fair's flagship shop, but as it has five more in the Irish capital, Getty said there was potential for a stronger commercial link.
In 2005, Knotts Bakery was named among the championship award winners in the UK Great Taste Awards, organised by the Guild of Fine Foods, for its rich fruit cake.
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