Last year's winner: chris spoors, former ISB manager, Asda Boldon Colliery

"It was a real honour for me and Ed Turnbull (co-manager) to win the award last year. I recently took on a new role in Asda as fresh food team leader at the Benton store, but I know Ed and the team are still riding the wave of winning last year. Consumers expect a high quality in-store bakery and as the only genuine craft within retail, winning the award celebrated our expertise and kept the focus on ISB. The award definitely raised Asda's profile in the local community and it was a great reward to all the team. We had a wonderful night out at the ceremony. We put up a big banner outside the store telling all our customers about the win."