Irwin's breads on Irish menu

The menu now features Irwin's Irish Soda Bread and Potato Bread as part of its core offering.

"This is a significant development for Irwin's," said Lappin. "This level of endorsement by such an iconic Irish brand as O'Neill's and its investment in marketing the authentically Irish menu initiative will intensify our brand visibility and lead to strong retail sales conversion."

Irwin's is based in Northern Ireland and supplies a range of traditional Irish breads to supermarkets throughout the UK and Ireland.

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