The company said it had secured 20 new customers since exhibiting at the Farm Shop & Deli Show, organised by British Baker publisher William Reed, earlier this year.
As a result of the increased independent customer base, weekly sales to this sector have risen from £5,000 to around £10,000 over the last trading quarter, the company revealed, with customers taking a combination of its deli and pre-pack pie and quiche ranges.
All products are handcrafted using British Red Tractor pork meat and top-quality ingredients.
Matthew Topping, sales director for The Topping Pie Company, said: “As farm shops, independent delis and speciality retailers become more competitive, they seek quality products that offer food-to-go and deli counters a real point of difference. We are delighted with the interest in the deli and pre-pack range to date.”
In April, the company introduced new colour-coded packaging for its Speciality Pork Pie range and launched a new pie range under its Maggie’s sub-brand at the Farm Shop & Deli show.