ICYMI: Muffin Break reveals expansion plans

21 August, 2015
Muffin break

Muffin Break outlines expansion plans

Muffin Break plans to open 16 more stores in the next financial year, plus its first train station site in Birmingham New Street. 

The café-bakery chain said it would be focusing on getting the concept into hospitals and train stations, as well as around the high street as it looked to expand its fleet of 57 shops.

The new site at Birmingham New Street station will open this September. In June it opened its second site within a hospital, at Lewisham University Hospital.

Furthermore, the brand said it would be launching a new idea called the ‘MuffinLab’ in 2016 - a concept that will see “new and wacky flavours” introduced to the range.

Muffin Break also recently introduced premium and dairy-free muffin ranges, to meet customer needs and demand.

A spokesperson said: “The brand is also always pursuing new sites and locations. The development team is focused on getting the new concept stores into hospitals, train stations and out on the high street.

“Muffin Break is constantly expanding and developing its muffin ranges to continue to cater for muffin-lovers everywhere.

“All of our muffins are baked freshly in-store each morning, so our stores are filled with the irresistible aroma of fresh baking. However, if you aren’t an early bird, then you can still catch a freshly baked batch of muffins later on in the day or simply ask one of our staff members to warm your muffin for you.”

The concept first started in Australia in 1989, and opened its first UK site in Derby in 2002. It opened its first retail park site in March this year. 





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