The new shop will open on Tottenham Court Road next week (12 March), and will provide both an eat-in and food-to-go offering.
This comes as the company signed a 10-year agreement with Evolvence Capital and Marka Holdings to franchise the brand in the UAE, with five sites in Dubai and five in Abu Dhabi over the course of 10 years. The first store is scheduled to open during early summer 2015 in Dubai.
The brand already has five sites in the UK, including operations in Harrods, Heathrow and Westfield London.
The coffee house offers a large range of pastries, cakes, tortes, tarts and biscuits - all made in Italy and finished in-store.
The Italian brand also offers breakfasts, paninis, as well as pasta dishes and salads.