Irwin's strikes Guinness deal
- Published: 12 January, 2007
Page 9
"Irwin's bakery of Ireland, in partnership with the beer brand Guinness, has created a new Guiness bread, following two years of pro-duct research and development.
Made by Irwin's at its Portadown bakery, the new wholegrain bread contains 17% Guinness. Michael Murphy, Irwin's business development controller said that the product had already secured key UK and Ireland listings with major retailers such as Tesco.
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