Sealed Air

Packaging specialist Sealed Air (St Neots, Cambridgeshire) has introduced an innovative form of resealable packaging to the UK bakery sector. Sealed Air's Easy Open reseal bags have a built-in recloseable feature, using pressure-sensitive tape to create an easy-open, easy-close package, which provides product containment and protection. Allied Bakeries is already operating five of the Easy Open applicators for its flowpack lines. People prefer packages that are easy to open, says Sealed Air's operations manager for the shrink packaging division, Colin Lovering. "With continued heavy investment among food producers, who are striving to meet consistently high consumer demand and increased expectations, Easy Open Reseal is the next logical development for packaging in this sector."