Make-A-Wish grants wishes to children and young people across the UK who are fighting life-threatening conditions.
Bakers taking part in Craft Bakers’ Week will be encouraged to raise money for the charity through activities, customer donations and competitions.
The campaign organisers will also be donating bakers’ registration fees to take part in the Week to the charity.
The Make-A-Wish team will be supporting them, at a national and local level, with fundraising ideas and practical help.
Keith Houliston, chair of Craft Bakers’ Week 2014 said: “We are delighted to be working with such a fantastic charity. Make-A-Wish aims to raise £7m this year and we hope Craft Bakers’ Week 2014 will be able to contribute and help turn wishes into a reality. We may even be able to grant a wish ourselves, if anyone wants to be a baker for a day.”
Early birds can now sign up to take part in Craft Bakers’ Week 2014 online and, next month, bakers will receive a registration form so they can register by post. In return for their registration fee the bakers receive a pack of POS material, which is sent out nearer to the week itself.
There are 20,000 children and young people living in the UK with a life-threatening condition and it’s Make-A-Wish’s aim to grant a wish to as many of these as possible every year.
Craft Bakers’ Week will once again be calling on the public to ‘Love Your Baker’ this year.
The campaign will encourage people to visit their local high street craft baker and highlight the skills and range of produce, including regional specialities, that bakers make every day. Full details of this year’s campaign will be announced shortly.
Craft Bakers’ Week is funded and supported by the Craft Bakers’ Association and Scottish Bakers, as well as British Baker, California Raisins, CSM, Bakels, Bako, BFP, Dawn, Ireks, Marriage’s, Macphie, Puratos, Reynards and Zeelandia.