Decoration at a touch-screen
Designing a personalised celebration cake has now been made easier for consumers with the introduction of Kluman & Balter’s (Waltham Cross) next generation of in-store high-tech systems. The new photo-decoration system allows consumers to input their choices at a free-standing compact console, via an interactive touch-screen display. They are guided through a series of steps to create the final design, which is printed on edible sugar paper at the bakery counter.
“All the retailer needs is a small space for our design console. We supply the cakes, paper, ink, printer and decorations,” says Kluman & Balter MD Danny Kluman. Customers can even transfer images from their digital camera, mobile phone or CD for a highly personalised finish, although standard designs are also available.
- 25 February, 2009
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