Apprentice finalist to launch bakery business

18 July, 2013

Apprentice runner-up Luisa Zissman is hoping to gain a £250,000 investment for her business proposal Baker's Toolkit, after failing to secure Lord Alan Sugar's backing.

Last night’s The Apprentice final, on BBC One, saw botox beat baking in the battle for Lord Sugar’s £250,000 investment, and the chance to become his business partner.

NHS doctor Leah Totton was crowned the winner of the 9th series with her business proposal of a cosmetic procedure chain, beating cake entrepreneur, Luisa Zissman. However despite losing Lord Sugar’s backing, Zissman is seeking investment for her Baker’s Toolkit business - a one stop shop for baking supplies.

Already the founder of online business The Baker Shop, and Dixie’s Cupcakery, based in St Albans, Zissman has pitched her idea to Angels Den - a company that connects business owners who require funding with investors.

The Baker’s Toolkit is designed to be a wholesale provider of high-quality baking products to the baking industry. According to the finalist’s Twitter account, she has already gained support from 16 investors. To launch the business, Zissman will be looking to raise £250,000 via crowdfunding and investors.

Oliver Zissman, chief operating officer of Baker's Toolkit, said: "We are delighted to have had such positive feedback from both potential investors as well as the British baking public.  

"Bakers Toolkit along with The Baker Shop is all about high quality products and world class & modern service."





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