Dawn Foods

The brand has been developed to offer a premium packaged product to suit the foodservice industry and comes in a range of flavours, including blueberry and redcurrant muffins, triple chocolate fudge cookies and orange and mascarpone indulgent cakes. The muffins and cakes have a very moist eating quality, while the cookies are chewy, says the firm.

Dawn Foods' marketing director Maggie Dagostino comments: "Our targeted approach to NPD has been incredibly successful and, through quantified research, we know that the Adore brand exactly meets the demands of today's consumers."

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