With a title like 'Fantastic Party Cakes', cake maker extraordinaire Mich Turner's latest opus, which features a gushing endorsement from alpha male chef Gordon Rammo on the cover (the f-words must have been edited out), could equally be strapped with the anti-Yorkie tagline: 'It's not for boys'.

Are you planning a store expansion strategy? Want to corner your market? This is the tale of how Howard Schultz, Starbucks’ guru, did quite literally that, en route to achieving his modest target of 40,000 outlets (scarily, the company claims it’s still on track to hit that).