The Campaign surveyed 100 readers of its latest book, Knead to Know, and found that nearly a quarter (22) had set up a small ‘real bread’ bakery or enterprise since the book published last January. Around 10% (9) of respondents had started a bakery business between November 2008 and December 2010, and only one individual surveyed had done the same between January 2007 and October 2008.
Chris Young, Real Bread Campaign coordinator, said: “We’re absolutely delighted to find out just how many people want to start baking Real Bread for their local communities. It’s fantastic that nearly 70% of the readers in the survey said they have now set up small local bakeries or are on the road to doing so.”
Knead to Know, available to download as a PDF for £10 at www.realbreadcampaign.org, is a guide for individuals looking to set up a bakery business and sell handmade bread within their local community. It offers business models, marketing advice, recipes and supplier information.