Paul Hollywood helps with Ireks/Mono bread demo

29 February, 2012

Ireks and Mono Equipment will be teaming up at Hotelympia 2012 for a bread-making demonstration with Great British Bake Off judge Paul Hollywood.

The German baking ingredients manufacturer will demonstrate a range of new bread mixes and improver products on stand N1470, with the help of the celebrity artisan baker. They will be using Mono’s Panéotrad artisan bread system, which combines the work of a divider and a moulder.

Maurice van Tongeren, head of sales international at Ireks, said: “We are delighted to be partnering with such a prestigious company like Mono. Their equipment is among the very best in the industry, so we believe that Ireks’ products certainly fit with the Mono brand. 

Lee Pugh, Ireks national sales manager UK, said: “It’s an excellent fit and we are looking forward to Paul’s involvement at the show.”

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