The firm, which owns, operates and franchises food and beverage concessions at transportation hubs across the country, told British Baker that it has not replaced the brand, which will remain in its portfolio. The news comes as SSP launched a new Mexican fast food brand called Mi Casa Burritos, with its first store opening in one of Ixxy’s existing outlets in London’s Victoria railway station last week.
In response to the move, Steve MacDavid, brands director for SSP UK, told British Baker: “It’s all a matter of the right brand in the right place at the right time and in the right format. We operate at over 600 retail and catering outlets including restaurants, pubs, bars and coffee shops at 20 airports and over 130 rail stations throughout UK and Ireland.
“We look at each location to carefully assess which brand will be ideally suited to the passenger needs at each of these locations, reviewing that brand mix regularly. At the Victoria location, we believe that Mi Casa Burritos will be a stronger performer, with more appeal to a wider number of today’s passengers.”
The new Mexican burrito brand, which was created and is owned by SSP, sells burritos, nachos and salads as part of its offering.
MacDavid added: “We believe Mi Casa will be more successful at the location previously occupied by Ixxy’s at Victoria. As a new brand, we wanted to launch Mi Casa Burritos at a good location where it would be well placed to make a successful debut and, on the basis of the first few days of trading, this is working well."