The bagels will be available for free exclusively through its Facebook page - www.facebook.com/newyorkbakery - from today (Wednesday 1 February).
For their chance to win one, consumers are being asked to describe why a heart-shaped bagel would make the ideal gift for their Valentine in no more than 30 words.
For Halloween last year, the firm launched a limited-edition Pumpkin-y bagel, which was also only available through its Facebook page.
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