Consumer preference for chocolate brownies

25 October, 2011

Chocolate brownies have claimed the top spot in a survey, by Dawn Foods, to discover the nation’s favourite chocolate bakery treat.

Following on from its research into the nation’s signature treat, during British Food Fortnight, Dawn carried out a further poll during National Chocolate Week (10-16 October 2011).

The chocolate brownie took 28.6% of the votes, with the chocolate chip cookie achieving 19%, the double chocolate muffin 14.3%, and chocolate cake taking 14.3% of the votes.

Dawn Foods marketing manager Jacqui Passmore commented: “Chocolate Week was the perfect time to quiz people on their favourite chocolate bakery treats and we were unsure which product would emerge victorious.

“Chocolate brownies are, for many people, a rich comfort food that, along with a cup of tea or coffee, can satisfy any chocolate cravings. This result is the perfect example of how its popularity has grown in recent years.”

>>Scones voted UK signature treat





Site Search

Webinars 

    Insights from the Bakery Market Report 2016

    You can now purchase the Bakery Market Report 2016, which offers insight into the retail bakery trade in the UK.

Events Calendar

Facebook

Twitter