Ginsters trials food-to-go shop format

30 March, 2011

Savouries giant Ginsters has opened its first-ever retail outlet at Manchester’s Victoria railway station.

The 450sq ft hot food outlet, branded Ginsters, went on trial late last December at a high footfall site at Manchester’s second-largest station.

The pilot unit sells a range of hot products, including hot drinks, pasties, panini and hot slices as well as Ginsters’ new Bara product. Ginsters’ channel controller Angus Fewell said: “It is a test scenario, but so far it is proving extremely successful and shows there is a customer demand for hot products.

He explained that Ginsters would be refining the offer before starting any roll-out. “You cannot roll it out until you are sure it will be profitable. It might take a year until we even consider opening further sites.”

Ginsters said it would look for partners to open any further sites with. The initial trial is a partnership with Manchester Convenience Stores.

>>Ginsters broaches NPD with dough-based snack

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