Mrs Crimble's ramps up gluten-free exports

24 February, 2011

Gluten-free bakery brand Mrs Crimble’s has announced its first major orders from Australia and Denmark as well as a string of new deals with retailers in the Middle East as it looks to increase exports to 15% of turnover in the next three years.

The first ever large orders of the Mrs Crimble’s range have been placed in Australia by distributor Trialia Foods, while the company has started supplying importer Brødr. Lund-Hansen in Denmark. New orders have also been received by retailers in Abu Dhabi, Bahrain and Saudi Arabia have also placed orders recently.

Exports currently account for around 6% of the Hampshire-based company’s turnover with its Chocolate Macaroons, Rice Cakes, Cheese Bites and Cheese Crackers the most popular products overseas.

Last year Whole Foods Market in the US listed a range of Mrs Crimble’s products and the manufacturer has recently signed a deal with Belgravia Imports, making it the sole importer of its products into the US.

Jeremy Woods, Mrs Crimble’s MD, said: “Having recently returned from a global trade fair in Germany, where we were exhibiting alongside many other British companies, it was very encouraging to see the level of interest in our brand and we have high hopes of lining up further export sales. Many countries are only just waking up to the demand for gluten free treats.”

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>>Ireland sees positive performance for exports





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