No flakes for Délifrance

05 November, 2010
Page 16 

Délifrance UK claims to have launched 'flake-free' pastry slices, to making snacking easier for on-the-go consumers. Available in cheese & tomato, spinach & ricotta and smoked bacon & cheese varieties, the slices are ready to bake from frozen in 30 minutes. They come in packs of 70 and can be served hot or cold.

The firm is hoping to capitalise on the current popularity of pies and pasties. "With 57% of adults saying 'there are not enough hours in the day' it's not surprising our snacking society has grown in strength," said Lucy Pickersgill, Délifrance channel controller. "We think our flake-free slices will be loved by the ever-busy customer and caterer alike."





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