The firm is hoping to capitalise on the current popularity of pies and pasties. "With 57% of adults saying 'there are not enough hours in the day' it's not surprising our snacking society has grown in strength," said Lucy Pickersgill, Délifrance channel controller. "We think our flake-free slices will be loved by the ever-busy customer and caterer alike."
No flakes for Délifrance
Délifrance UK claims to have launched 'flake-free' pastry slices, to making snacking easier for on-the-go consumers. Available in cheese & tomato, spinach & ricotta and smoked bacon & cheese varieties, the slices are ready to bake from frozen in 30 minutes. They come in packs of 70 and can be served hot or cold.