In Short

24 September, 2010
Page 4 

NAMB CE to stay

National Association of Master Bakers chief executive Gill Brooks-Lonican will now not be retiring from her post next year. The Board has asked her to stay on and keep up the good work.

Fraud warning

Bakery manufacturer Speedibake informed BB that shortly after reading the 'fraud alert' story (pg 6, 10 September issue), it too was targeted by fraudsters. Someone claiming to be from the West Yorkshire Police called the head office in Wakefield, saying they were trying to drum up funding for a publication on drink-driving, but it turned out to be a scam.

Asda redevelopment

As British Baker went to press, Asda announced that it has relaunched its entire range of 3,500 Asda own-brand products under the new name Chosen By You (CBY). It will feature 516 bakery lines rebranded to CBY by the end of September, including 65 new CBY bakery lines and 104 redeveloped lines said the retailer. These include a chocolate orange mega muffin, Mediterranean bread and lemon daisy cupcakes.

Attribution

The 10 Golden Rules in the last issue were submitted by Jefta Lakovic, chief executive of Arnaouti Pitta Bakery, Hoddesdon, Herts.





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