The topped and filled muffins are available in Victoria sponge, chocolate orange and breakfast muffin varieties.
They are supplied fully-baked, for operators to thaw and serve. They have a one-day shelf-life once they have been defrosted, if displayed unwrapped. According to the firm, if the muffins are sold at the recommended retail price of £1.39, then profit-on-return would be in the region of 34-44%.
The new muffins join Country Choice's range of four standard and two wrapped muffins.