Joint administrators Ian Green, partner, and Mark Loftus, director, of PricewaterhouseCoopers, had been looking to sell the business and assets of the firm, comprising the 20,000sq ft bakery in Newburn, Newcastle upon Tyne and 13 retail units.
A spokesperson for Warbur-tons confirmed it had purchased the site, which is adjacent to its existing Shelley Road Bakery on Newburn Industrial Estate.
"We are pleased to have secured a sale of the bakery site in a relatively short period of time," said Loftus. "It can only be good news for the local economy that Warburtons is the buyer."
Warburtons declined to comment on its plans for the site.