06 January, 2006
Fiddes Payne, the herb, spice and home bakery producer, has signed a character licensing agreement with Disney for Winnie the Pooh and the Disney Princess rights for home bake cakes.
A new Winnie the Pooh product portfolio will consist initially of two Cup Cake Kits: the Winnie the Pooh medley pack and the Tigger Cup Cake Kit. Also available are six edible, hand-crafted Royal Icing character figurines for cake decoration.A Disney Princess range consists of two Cup Cake Kits: the Princess medley pack, featuring Snow White, Sleeping Beauty, Cinderella, Belle and Ariel and the Little Mermaid, as well as the Snow White Cup Cake Kit.Also available are six edible, hand-crafted, Royal Icing Princess Character figurines for cake decoration.“We are delighted to be working with such an established and recognised brand as Disney,” said Chris White, MD of Fiddes Payne. “This licensing agreement enables us to use some of Disney’s favourite and most loved characters in our home baking range, ideal for celebrations and the occasional treat.”The new products launch in April.