A true cake walk

26 February, 2010
Page 35 

Stop the Week often dreams of a world entirely composed of cake. So we are overjoyed to hear of an artistic project based in Oakland in California, called Cakeland, which transforms a walkthrough retail space into a haven that's good enough to eat. Actually, it's mostly made of foam. The website describes the vision thus: "Cakeland can serve as an analogue for the search for temporal love; the experience can be incredibly sweet and indulgent, punctuated by moments of insecurity and terror."

It's a philosophy that guides Stop the Week.

See here for a 360-degree tour: www.mshove.com/cakeland/cakeland_01.mov

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    Insights from the Bakery Market Report 2016

    You can now purchase the Bakery Market Report 2016, which offers insight into the retail bakery trade in the UK.

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